We saw a tweet go by yesterday evening from Greg Koening:
For fun, I took my Apple Watch models and used SW and some basic assumptions to figure the gold content. 29.16g: [pic.twitter.com/WGEnjtj1Yh](http://t.co/WGEnjtj1Yh) > > -- Greg Koenig (@gak_pdx) [February 19, 2015](https://twitter.com/gak_pdx/status/568310194406469632)
At a market price of more than 1,200$, one ounce of gold, that’s 28g, we can safely assume that the watch itself could be a rough 1200$ just for the casing, add components, perhaps 1600$. Then add an extra 10-15g for the bracelet parts that are also in gold. We end up over 2,200$ with no margins.
Being a fashion item, we could see this go with a smooth 100% profit margin, if not more. Total: 4,400$. And let’s round it up to 4,999$ just for fun.
5,000$ is a mental limit and I could clearly see Apple going that route with a store price of 4,999$ including the leather strap with gold buckle.