Apple Watch Edition price above 4,000$, easily

Apple Watch Edition price above 4,000$, easily

February 19, 2015 13:11 EST • Alexandre Vallières-Lagacé • less than 1 minute read

We saw a tweet go by yesterday evening from Greg Koening:

For fun, I took my Apple Watch models and used SW and some basic assumptions to figure the gold content. 29.16g: [pic.twitter.com/WGEnjtj1Yh](http://t.co/WGEnjtj1Yh) > > -- Greg Koenig (@gak_pdx) [February 19, 2015](https://twitter.com/gak_pdx/status/568310194406469632)

At a market price of more than 1,200$, one ounce of gold, that’s 28g, we can safely assume that the watch itself could be a rough 1200$ just for the casing, add components, perhaps 1600$. Then add an extra 10-15g for the bracelet parts that are also in gold. We end up over 2,200$ with no margins.

Being a fashion item, we could see this go with a smooth 100% profit margin, if not more. Total: 4,400$. And let’s round it up to 4,999$ just for fun.

5,000$ is a mental limit and I could clearly see Apple going that route with a store price of 4,999$ including the leather strap with gold buckle.

reddit appstore rss jsonfeed twitter youtube macstore podcast amazon cloudapp github-circled itunes pinterest mail heart search folder link website block plus-circled minus-circled thumbs-up paper-plane telegram-font-icon flipboard twitter-1 facebook github-circled-1 rss-1 menu gplus angle-double-left angle-double-right compass youtube-play instagram apple share newspaper reddit-alien telegram flipboard2 chevron-down