Apple Watch Edition price above 4,000$, easily

February 19, 2015 13:11 EST • Alexandre Vallières-Lagacé • 1 minute read

We saw a tweet go by yesterday evening from Greg Koening:

For fun, I took my Apple Watch models and used SW and some basic assumptions to figure the gold content. 29.16g: []( > > -- Greg Koenig (@gak_pdx) [February 19, 2015](

At a market price of more than 1,200$, one ounce of gold, that’s 28g, we can safely assume that the watch itself could be a rough 1200$ just for the casing, add components, perhaps 1600$. Then add an extra 10-15g for the bracelet parts that are also in gold. We end up over 2,200$ with no margins.

Being a fashion item, we could see this go with a smooth 100% profit margin, if not more. Total: 4,400$. And let’s round it up to 4,999$ just for fun.

5,000$ is a mental limit and I could clearly see Apple going that route with a store price of 4,999$ including the leather strap with gold buckle.