This was one of the strongest points of the original iPhone campaign and I’m glad it’s back for the revival of the iPad with iOS 11. The iPhone 2G was something new that nobody ever saw so how would Apple show us the benefit of changing that aging Motorola RAZR with an iPhone? Well, just by showing us how to do stuff with it!
This campaign was strong and very effective. It helped us understand the core features of the new product as well as give us something to try once we get our hands on one! After many years, naysayers will say that the OS should be intuitive enough that you do not need these videos. I do not agree.
iOS often adds non-intuitive features with minimal visual feedback and discovery is very hard, or often happen by accident. By going back to the roots, something I really think is overdue, will really help adoptions of these new features. It’s also easier to mentally learn by seeing the feature.
Here are the videos!